Blues rock is a genre which is mostly filled with
uncertainty and a lack of mainstream attention, and while the likes of Jack
White may be able to open his form of rock with a hint of country lap steel to
the attention of the global music scene, very few other artists have done this.
Seemingly unintentionally, Rival Sons have made their iteration of blues rock
more accessible through catchy, melodic riffs and a refined sound which is a
definite innovation from their earlier work.
At a glance, or listen, Rival Sons emit a sound which sounds
like the best thing from American rock since the Black Keys, and while they’re
not the first to the more classic rock orientated revival scene, they could easily
represent it.
The opener to the album, ‘Electric Man’ is an example of
what is to come. A song which opens with razing riffs, quieter verses and
well-executed choruses, and best displays the unrestricted, widely appreciated
style of rock which all can enjoy. Little is held back in the album, and when
the band isn’t going all out, the separation and limitation of instruments is a
welcome break, rather than feeling like the album is deprived of energy.
As a
whole, ‘Great Western Valkyrie’ is brilliantly paced; while the guitar of Scott
Holiday may sound a tad overpowering at times, you can usually hear the arsenal
of drum and bass too, from Miley and Beste respectively. The resulting sound is
one that invites comparisons to early rock legends, and is nostalgic without
growing tiresome. You’d be forgiven for thinking that any song on ‘Great
Western Valkyrie’ is a future classic.
Speaking of classics, for me, ‘Belle Starr’ manages to nail
the varying tempo rock song, especially in its latter half. The simple notes
and screaming vocals nicely compliment the plodding pace, and show how a rock
song can end slowly without the need for dramatic, quick endings, and Holiday’s
outro riff to the song proves it can be done.
The album, the fourth offering from the band, isn’t
restricted to class rock. While still heavy, songs such as ‘Rich and The Poor’
hold more country-like elements, with a quiet guitar humming along to Jay
Buchanan’s vocals, which wouldn’t sound out of place in a classic action film,
or alternatively, your own choice of Tarintino film. The combination of slower
verses and more emotive chorus sections are again present, but rather than
becoming a repetitive predictability, it adds consistency to the band, and
solidifies their position in the rock genre, and justifies frequent comparisons
with icons such as Led Zeppelin and Deep Purple.
With the likes of Rival Sons, Royal Blood and Radkey blowing
up in recent months, its set to be a great year for rock in all its forms, with
blues, industrial and punk elements of the genre all exploding in popularity.
‘Great Western Valkyrie’ best shows how accessible rock is, and how it has been
dearly missed, but much more importantly, it is a great album in its own right.
Put frankly, if you don’t engage in the message of the album or the lyrics,
there’s still plenty to enjoy in the form of the catchy guitar riffs and
excellent vocals of Rival Sons in what is arguably their most refined and
progressive work to date. It’s simple rock, and it’s enjoyable for all.